"What's really 'in' a frame? Chances and Challenges of Applying Standardized Approaches of (Visual) Content Analysis to Research Visual Frames", presentation by S. Geise and M. Grimm at the International Symposium "Building the Frame(work) - Discussing Methodological Challenges of Applying Content Analysis in Visual Framing Research" hosted by the Hans-Bredow-Institut on 11 October 2013 in Hamburg.