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Privacy Policy

1. Scope of application

 
This data protection declaration explains which personal data is collected, stored and used when you visit the website https://leibniz-hbi.de  or www.hans-bredow-institut.de.
 

2. Name and address of the person responsible and the data protection officer

 
The person responsible within the meaning of the EU General Data Protection Regulation (DGDPR) for the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut is:
 
Leibniz Institute for Media Research | Hans Bredow Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg
Phone: +49 40 450217-0
fax: +49 40 450217-77
email: info@leibniz-hbi.de
Internet: http://leibniz-hbi.de
Legal notice: https://leibniz-hbi.de/de/service/impressum
 
If you have any questions regarding this data protection declaration or if you wish to assert your rights in data protection (see # 10), please contact the data protection officer of the Leibniz Institute for Media Research | Hans-Bredow-Institut:
 
Jennifer Jähn-Nguyen
datenschutz nord GmbH - Standort Hamburg
Sechslingspforte 2
22087 Hamburg
Germany
email: datenschutz@leibniz-hbi.de
 

3. Basic information on the processing of personal data by the Leibniz Institute for Media Research | Hans-Bredow-Institut

 
3.1 Scope of processing personal data
 
The Leibniz Institute for Media Research | Hans-Bredow-Institut processes your personal data (Art. 4 (1) GDPR) within the scope of this data protection declaration only to the extent necessary to provide a functioning website and the content and services made available here. The processing of your personal data is regularly only carried out with your consent. An exception is made in those cases in which it is not possible to obtain prior consent for factual reasons and the processing of the data is permitted by legal regulations.
 
3.2 Legal basis for the processing of personal data
 
Insofar as the Leibniz Institute for Media Research | Hans-Bredow-Institut obtains your consent for processing your data, Art. 6 para. 1 lit. a GDPR serves as the legal basis. For the processing of personal data which is necessary for the fulfilment of a contract with you, Art. 6 para. 1 lit. b GDPR serves as the legal basis. This also applies to processing operations which are necessary to carry out pre-contractual measures. Insofar as the processing of personal data is necessary to fulfil a legal obligation to which the Hans-Bredow-Institut is subject, Art. 6 para. 1 lit. c GDPR it will serve as the legal basis. If the processing is necessary to safeguard a legitimate interest of the Leibniz Institute for Media Research | Hans-Bredow-Institut or of a third party, and your interests would not prevail over the former, in light of your fundamental rights and freedoms as a data subject, Art. 6 para. 1 lit. f GDPR serves as the legal basis for the processing.
 
3.3 Storage period, data deletion
 
Your personal data will be deleted or blocked as soon as the purpose for which it was stored no longer applies. Furthermore, data may be stored if this has been provided for by the European or national legislator in Union regulations, laws or other regulations to which the Leibniz Institute for Media Research | Hans-Bredow-Institut is subject. The data will also be blocked or deleted if a storage period prescribed by the above-mentioned standards expires, unless there is a need for further storage of the data in order to conclude or fulfill a contract.
 
3.4 Changes to this data protection declaration
 
The Leibniz Institute for Media Research | Hans-Bredow-Institut may change this privacy statement at any time by posting the new version of the privacy statement on the website. If you subscribe to the newsletter, receive materials via the press distribution list or have given your e-mail address for other reasons, the main changes to a new data protection statement will be announced by e-mail.
 
3.5 Technical and organizational security measures
 
In accordance with Art. 32 GDPR, the Leibniz Institute for Media Research | Hans-Bredow-Institut protects personal data by means of technical and organisational security measures in order to minimise the risks associated with their loss, misuse, unauthorised access, unauthorised disclosure and modification. To this end, firewalls and data encryption, physical access restrictions for the institute's own systems and authorization controls for data access are used, for example.
 
3.6 Cooperation with contract processors and third parties
 
If, in the course of processing, the Leibniz Institute for Media Research | Hans-Bredow-Institut discloses data to other persons and companies (contract processors or third parties), transfers it to them or otherwise grants them access to the data, this is done exclusively on the basis of a legal authorisation, your consent, a legal obligation to do so or on the basis of our legitimate interests, see also section 3.2, 6.7 and 9. If the Leibniz Institute for Media Research | Hans-Bredow-Institut commissions third parties to process data on the basis of a "contract processing agreement", this is done on the basis of Art. 28 GDPR.
 

4. Operation and presentation of the website, log files

 

4.1 Data processing when accessing the website
 
Every time you access the websites www.hans.bredow-institut.de and https://leibniz-hbi.de, the systems of the Leibniz Institute for Media Research | Hans-Bredow-Institut automatically records data and information about your computer system or smartphone. The following data is collected in the process:
 
  • your IP address. However, this is anonymized immediately after processing and before storage, see under section 6.
  • date and time of access
  • information about the browser type and version used
  • operating system used for access
  • wsebsites from which your system accesses the website of the Leibniz Institute for media Research | Hans-Bredow-Institut
  • websites that are called up by your system via the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut.
 
This data is stored in log files on systems of the Leibniz Institute for Media Research | Hans-Bredow-Institut. This data is not stored together with other personal data about you. The website of the Leibniz Institute for Media Research | Hans-Bredow-Institut is offered from its own servers; insofar as the operator of the computer center has access to the hardware used for this purpose, he acts within the framework of a contract processing agreement in accordance with Art. 28 GDPR.
 
4.2 Legal basis
 
The legal basis for the temporary storage of data and log files is Art. 6 para. 1 lit. f GDPR.
 
4.3 Purpose of data processing
 
The temporary processing and storage of the IP address is technically necessary to enable the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut to be delivered to your computer. Only in this way can you access and use the website at all. To this end, your IP address must also be stored for the duration of the session.
 
The storage in log files is done to ensure the functionality of the website. Furthermore, this data serves to optimize the website and to ensure the security of the information technology systems of the Leibniz Institute for Media Research | Hans-Bredow-Institut. An evaluation of IP-related data for usage analysis or marketing purposes does not take place in this context.
 
These purposes constitute a legitimate interest in data processing in accordance with Art. 6 para. 1 lit. f GDPR.
 
4.4 Storage duration, your rights
 
The data will be deleted as soon as they are no longer necessary for the purpose of their collection. In the case of the collection of data for the provision of the website, this is the case when the respective session is ended.
The data in the log files are stored permanently. Due to the anonymization of the IP address before storage, the stored data can no longer be assigned to you.
 
The collection of data for the provision of the website and the storage of the data in log files is absolutely necessary for the operation of the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut. You therefore have no possibility of objection in this respect.
 
For general information on your rights, please read section 10.
 

5. Use of cookies

 
5.1 Data processing through cookies
 
The website of the Leibniz Institute for Media Research | Hans-Bredow-Institut uses cookies. Cookies are text files which are stored in the Internet browser or by the Internet browser on the user's computer system. If a user calls up a website, a cookie can be stored on the user's operating system. This cookie contains a characteristic string of characters that enables the browser to be uniquely identified when the website is called up again.
 
The Leibniz Institute for Media Research | Hans Bredow-Institut uses cookies to make the website more user-friendly. Some elements of the website require that the calling browser can be identified even after a page change. Cookies are also used to enable statistical analyses and evaluations of user behaviour on the website by means of the Matomo analysis software - see under section 6.
 
The data collected in this way is pseudonymized by technical precautions. Therefore, it is no longer possible to assign the data to you as a user of the website. The data will not be stored together with other personal data about you. When accessing the website, users are informed by an info banner about the use of cookies for analysis purposes and are referred to this data protection declaration.
 
5.2 Legal basis
 
The legal basis for the processing of personal data using cookies is Art. 6 para. 1 lit. f GDPR.
 
5.3 Purpose of data processing
 
The purpose of using cookies is to simplify and improve your use of the website. Some functions of the website cannot be offered without the use of cookies. For these it is necessary that the browser is recognized even after a page change.
 
Analysis of cookies are used to improve the quality of the website and its contents. The analysis cookies do not allow us to track how the website is used. On this basis, a continuous optimization of the offer is possible. For details, please see section 6.
 
In these purposes, a legitimate interest lies in the processing of personal data in accordance with Art. 6 para. 1 letter f GDPR.
 
5.4 Storage period, your rights
 
Cookies are stored on the user's computer and transmitted by the user to our site. Therefore, you as a user have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done automatically. If cookies for the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut are deactivated, it may no longer be possible to use all functions to their full extent.
 
For general information on your rights, please read section 10.
 

6. Web analysis by Matomo

 
6.1 Data processing by Matomo
 
For its own website, the Leibniz Institute for Media Research | Hans-Bredow-Institut uses the open source software tool Matomo (formerly PIWIK) to analyse the surfing behaviour of users. The software sets a cookie on the user's computer (for cookies see above under section 5.). If individual pages of the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut are called up, the following data is stored:
 
  • Two bytes of the IP address of the calling system of the user
  • The accessed website
  • The website from which the user has reached the accessed website (referrer)
  • The subpages that are called from the called web page
  • The time spent on the website
  • The frequency of the website visit
 
The software runs exclusively on the servers of the Leibniz Institute for Media Research | Hans-Bredow-Institut. Your personal data will only be stored there. The data will not be passed on to third parties.
 
The software is set up in such a way that the IP addresses are not stored completely, but 2 bytes of the IP address are masked (e.g.: 192.168.xxx.xxx). In this way, it is no longer possible to assign the shortened IP address to the calling computer.
 
6.2 Legal basis
 
The legal basis for the processing of your personal data is Art. 6 para. 1 letter f GDPR.
 
6.3 Purpose of data processing
 
The processing of the user’s personal data enables an analysis of the surfing behaviour of the users of the website. By evaluating the data obtained, information about the use of the individual components of the website can be generated. This helps to continuously improve the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut and its user-friendliness. These purposes also include our legitimate interest in processing the data in accordance with Art. 6 Para. 1 lit. f GDPR. By anonymising the IP address, your interest in the protection of personal data is sufficiently taken into account.
 
6.4 Storage duration, your rights
 
The data is deleted as soon as it is no longer required for recording purposes of the Leibniz Institute for Media Research | Hans-Bredow-Institut. This is the case after six months at the latest.
 
Cookies are stored on the user's computer and transmitted by the user to our site. As a user, you therefore also have full control over the use of cookies. By changing the settings in your Internet browser, you can deactivate or restrict the transmission of cookies. Already stored cookies can be deleted at any time. This can also be done automatically. If cookies for the Hans-Bredow-Institut's website are deactivated, it may no longer be possible to use all functions to their full extent.
 
You have the option of declaring an opt-out of the analysis procedure; this is possible here:
In this way, another cookie is set on your system, which signals to the system of the Hans-Bredow-Institut not to store your data. If you delete the corresponding cookie from your own system in the meantime, you must set the opt-out cookie again.
 
You can find more information about the privacy settings of the Matomo software under the following link: https://matomo.org/docs/privacy/ .
For your rights in general, please read section 10.
 

7. Newsletter

 

7.1 Data processing in connection with the newsletter of the Hans-Bredow-Institut
 
You can subscribe to a free newsletter on the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut. With the newsletter the Leibniz Institute for Media Research | Hans-Bredow-Institut informs about its own activities, events and research results. If you would like to subscribe to the newsletter, enter your e-mail address in the input mask on the website. A confirmation e-mail will then be sent to the specified e-mail address, in which you must confirm your newsletter subscription again. This so-called "double-opt-in" procedure serves to verify your subscription or to check that you are the owner of the specified e-mail address. The system also records the date and time of registration and confirmation.
 
Your registration data is used exclusively for sending the newsletter. Newsletters are sent via the mail service provider Mailjet (SAS Mailjet, 13-13bis, Rue de l'Aubrac - 75012 Paris, France). The Mailjet privacy policy applicable to this service can be found at https://www.mailjet.de/privacy-policy/ .
 
The mail-order service provider may use your data in a pseudonymous form, i.e. without assigning it to a user, to optimize or improve its own services, e.g. to technically optimize the dispatch and presentation of newsletters or for statistical purposes. The mail-order service provider uses your data from the subscription to the Leibniz Institute for Media Research | Hans-Bredow-Institut's newsletter exclusively within the scope of order processing for the Leibniz Institute for Media Research | Hans-Bredow-Institut and not to write to you itself or to pass on the data to third parties.
 
7.2 Legal basis
 
The legal basis for the processing of your personal data in connection with the newsletter of the Leibniz Institute for Media Research | Hans-Bredow-Institut is your consent within the meaning of Art. 6 para. 1 lit. a GDPR. The mail-order service provider is used on the basis of a legitimate interest in accordance with Art. 6 Para. 1 lit. f GDPR and an order processing contract in accordance with Art. 28 Para. 3 sentence 1 GDPR.
 
7.3 Purpose of data processing
 
The collection of your e-mail address is used to send you the newsletter. The collection of other personal data during the registration process serves to prevent misuse of the services or the e-mail address used.
 
7.4 Storage period, your rights
 
The data will be deleted as soon as they are no longer necessary for the purpose of their collection. Your e-mail address will therefore be stored as long as your subscription to the newsletter is active.
 
You can cancel your subscription to the newsletter at any time. For this purpose, there is a corresponding link in every newsletter. This also enables you to revoke your consent to the storage of personal data collected during the registration process.
 
For your rights in general, please read section 10.
  

8. E-mail contact, press distribution list

 
8.1 Data processing for e-mail contact and registration for the press distribution list on the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut
 
You can contact the Hans-Bredow-Institut on the website by e-mail form and also register as a journalist for the press distribution list by e-mail. The data you enter in the input mask will be transmitted to the Leibniz Institute for Media Research | Hans-Bredow-Institut and stored. The data will not be passed on to third parties. If you contact us by e-mail, your personal data will be stored and used exclusively for processing the conversation. The following data is collected when registering for the press distribution list:
 
  • Name, first name
  • E-mail address
  • Institution
  • Department/Editorial office/Function/Position
  • Postal address
 
Press materials will be sent to the press distribution list by e-mail to the address you specify.
 
8.2 Legal basis
 
The legal basis for the processing of the data is Art. 6 para. 1 lit. a GDPR, if you have given your consent. The legal basis for the processing of data transmitted in the course of sending an e-mail is Art. 6 para. 1 lit f GDPR. If the e-mail contact is aimed at the conclusion of a contract, the additional legal basis for processing is Art. 6 para. 1 lit. b GDPR.
 
8.3 Purpose of data processing
 
The processing of the personal data from the input mask serves only to process the contact. In the case of contacting us by e-mail, this is also the necessary legitimate interest in the processing of the data. The other personal data processed during the sending process serve to prevent misuse of the registration form and to ensure the security of the IT systems of the Leibniz Institute for Media Research | Hans-Bredow-Institut. The information required for sending exclusive press releases to the press distribution list is necessary in order to verify the correct addressees.
 
8.4 Storage period, your rights
 
The data will be deleted as soon as they are no longer necessary for the purpose of their collection. This is the case for the data collected during the registration process for the press distribution list if you cancel or modify your registration. As a user, you have the possibility to cancel your registration at any time. You can have the data stored about you changed at any time. To do so, simply send an e-mail to the contact described in section 2.
 
For your rights in general, please read section 10.
 

9. Integration of third-party content and services, social media plug-ins

 
9.1 Data processing in connection with integrated third-party content
 
The website of the Leibniz Institute for Media Research | Hans-Bredow-Institut may include content and services from third parties, such as videos or tweets, which are explained in detail in the following paragraphs. Technically, it is a prerequisite that the third-party providers are aware of your IP address so that they can deliver the content or services to your browser. It is possible that third-party providers may use tracking and web analysis technologies for statistical or marketing purposes, but these must also be designed to comply with GDPR. Examples of such technologies are cookies, web beacons, pixel tags. In addition, data may be collected that your browser and/or system provides. Such pseudonymous data may also be combined with information from other sources.
 
The integration of third-party content and services is intended to make the offer on the website of the Hans-Bredow-Institut as a whole more attractive, more user-friendly and more relevant to the target group. The legal basis for data processing is Art. 6 Para. 1 lit. f GDPR.
 
9.2 YouTube videos
 
The website of the Leibniz Institute for Media Research | Hans-Bredow-Institut integrates videos from the "YouTube" platform of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. The data can be processed in the USA. The privacy policy for YouTube videos that applies to you can be found here: https://www.google.com/policies/privacy/ , an opt-out can be explained here: https://adssettings.google.com/authenticated .
 
9.3 Vimeo videos
 
On the website of the Leibniz Institute for Media Research | Hans-Bredow-Institut videos of the platform "Vimeo" of the provider Vimeo Inc., Attention: Legal Department, 555 West 18th Street New York, New York 10011, USA, can be integrated. The data can be processed in the USA. The privacy policy for Vimeo videos that applies to you can be found here: https://vimeo.com/privacy
 
9.4 Google Maps
 
The website of the Leibniz Institute for Media Research | Hans-Bredow-Institut includes online maps from the "Google Maps" service of the provider Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. These maps are intended to show you the location of the institute or venues. The privacy policy for Google Maps that applies to you can be found here: https://www.google.com/policies/privacy/ , an opt-out can be explained here: https://adssettings.google.com/authenticated.
 
9.5 Twitter
 
The website of the Leibniz Institute for Media Research | Hans-Bredow-Institut integrates content (tweets) and functions of the service "Twitter" of Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. Tweets can contain text, images, videos and interactive buttons for sharing content within Twitter. Twitter's privacy policy applicable to you can be found here: https://twitter.com/de/privacy , an opt-out can be explained here: https://twitter.com/personalization . Twitter can process data in the USA. Twitter is certified under the Privacy Shield Agreement and thus guarantees compliance with the GDPR: (https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active )
 
In addition, the Leibniz Institute for Media Research | Hans-Bredow-Institut operates its own Twitter channel, which is linked from the Institute's website. If you access the Twitter channel, the contractual provisions and data protection declarations of Twitter apply. If you contact or communicate with the Leibniz Institute for Media Research | Hans-Bredow-Institut via Twitter, the messages you send will be processed by the Leibniz Institute for Media Research | Hans-Bredow-Institut as part of the conversation.
 

10. Your rights as data subject

 
The GDPR grants you, as the person affected by the processing of your personal data, extensive rights in relation to the Hans-Bredow-Institut as the person responsible for data processing within the scope of this data protection declaration:

 

10.1 Your right to information
 
You may request confirmation as to whether personal data concerning you is being processed. If this is the case, you can request information on the information listed in Art. 15 GDPR.
 
10.2 Your right to rectification/completion
 
According to Art. 16 GDPR, you have the right to complete the personal data concerning you and/or to request the correction of incorrect data.
 
10.3 Your right to cancellation/restriction
 
You have the right, under the conditions of Art. 17 GDPR, to demand that personal data relating to you be deleted immediately, or alternatively, under Art. 18 GDPR, you have the right to demand that the processing of data relating to you be restricted.
 
10.4 Your right of objection
 
You have the right, under the conditions of Art. 20 GDPR, to object to the future processing of data concerning you at any time. Please also read the information on cookies under section 6.4.
 
10.5 Your right to withdraw your declaration of consent
 
You have the right to revoke consents granted in accordance with Art. 7 para. 3 GDPR with effect for the future. A revocation is only valid for the future; previous data processing based on your consent remains lawful.
 
10.6 Your right to appeal to a supervisory authority
 
You may lodge a complaint with the competent supervisory authority at any time pursuant to Art. 77 GDPR. Other legal remedies remain unaffected.
 
Status: 25 May 2019

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