Organisation of the conference “Rezeptions- und Wirkungsforschung – Zur Praxisrelevanz der Forschung und zur Theorierelevanz der Praxis” [Reception and Effects Research – On the Relevance of Ressearch for Prasxis and on the Relevance of Praxis for Theory] in conjunction with the Hamburg Media School annual conference of the DGPuK section „Audience and reception studies“ from 24 to 26 January 2008 in Hamburg.