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Dipl.-Soz. Hermann-Dieter Schröder

Dipl.-Soz. Hermann-Dieter Schröder

Senior Researcher Media Management & Media Organisation

Dipl.-Soz. Hermann-Dieter Schröder studied sociology in Bielefeld. He has worked at the Hans-Bredow-Institut since 1983. He has here pursued the following topics, among others: the presentation of television programmes and broadcasting providers in programme guides and the daily newspapers, the organisation and financing of local radio, the organisation of programme production for television and the development of media business in Hamburg. His research interests concern particularly the organisatorial and commercial structures of the media system.

Dipl.-Soz. Hermann-Dieter Schröder

Senior Researcher Media Management & Media Organisation

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 - 32
Fax +49 (0)40 45 02 17 - 77

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Research activties by Dipl.-Soz. Hermann-Dieter Schröder

Projects
Publications
Presentations
Teachings
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Project for the BMBF

Communication in Times of Crisis

How do communications change in a crisis like the COVID-19 pandemic? What role do actors from science, politics and the media take over? How do they deal with uncertainty from this situation? By reviewing relevant studies and conducting expert interviews, we provide answers to these questions.
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Subproject Forschungsinstitut Gesellschaftlicher Zusammenhalt

Integration-Related Remit and Functions of Public Service Media

Are public service media legally obliged to create social cohesion? And how is the integration-related performance of these media perceived?
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Project for UNESCO

The State of the Internet in Germany

What is the state of the Internet and Germany? Upon a request from the German Commission for UNESCO, the HBI will apply 130 indicators to see how digital policy-making can be improved.
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Representative Survey

Social Cohesion in the MDR Broadcasting Area

The HBI advises and supports the MDR in a study on the relationship between media use and the perception of social cohesion in Saxony, Saxony-Anhalt and Thuringia.
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Pilot Study

Integration Performance of Public Service Broadcasting

How can integration services of the media be assessed? The pilot study in cooperation with the ZDF has developed criteria that can be used to describe the performance of public media in the context of society.
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Encompassing report

Report on Communications and Media 2016/2017

The Hans-Bredow-Institut has written the academic report on the current development of media in Germany for the Beauftragte der Bundesregierung für Kultur und Medien [German Federal Government Commissioner for Culture and the Media]. The report provides significant parts to the Federal Governme...
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Media Pluralism in the EU

Indicators of Media Pluralism in the EU: Media Pluralism Monitor

What is happening with media pluralism within the EU? How do different countries perform in comparison and what risks can be identified? The comparative study “Media Pluralism Monitor” addressed these questions, as commissioned by the European Commission. It eveluated and compared m...
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Developing Evaluation Criteria

Contribution of Public Service Media to Society

How do public service broadcasting organisations contribute to society? The Hans-Bredow-Institut supports the European Broadcasting Union with developing appropriate evaluation criteria.  
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Freelancing

Condition of Employment for Freelancers in Journalism in Northern Germany

Under what conditions do journalists work for public service broadcasters?
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Audience Participation

Helping to Shape Youth Radio

Radio content can nowadays be commented on, rated or shared as well. This also changes the way radio organisations work. By using the example of youth radios, this study examined what listeners and journalists expect from each other regarding forms of participation.  
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Development and Use of Digital Media

Trends in Development and Use in the Area of Digital Media and the Concomitant Challenges for Youth Media Protection

By the end of 2015 and in the context of the programme, „Young People and the Media”, the Swiss federal parliamentwishes to achieve an overall appraisal, of whether there is any need for additional regulation in youth media protection at a federal level and of how youth media protection...
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Survey

Protection of Young People Using Media – from the Viewpoint of Parents

In collaboration with the ZDF (Second German Television Service), the Institute organised a questionnaire of n=750 parents of children between three and 17. The goal was to learn which aspects of the mediascape parents regard, from their perspective, as problematical with respect to their children,...
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International Research Project

Mapping Digital Media: Germany

The Open Society Institute with its office in Budapest initiated an international research project on the development of media systems in the light of digitalisation. Therefore comparable reports were compiled for almost 60 countries of all continents in order to examine the latest developments. In...
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Report

Key Medium Internet? Potential Effects of the Rise of the Internet as “Key Medium” in the German Media System

With the establishment of the internet as publicly accessible and widely used communication platform the question arises if the internet influences or substitutes the function of press and broadcasting and can fulfil the function of a “key medium” itself in the future. Against this backd...
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Research Project

Prevention of Dominant Influence on Public Opinion

Control of media concentration is a major element in protecting pluralism in the area of private broadcasting. It serves the execution of the requirements of constitutional law, which result from the freedom of broadcasting established by the Basic Law (art. 5 par. 1, sent. 2, Basic Law GG) and the...
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Expert Report

Journalistic Value and Qualities of Teleservices of the ZDF

In the context of the Three-Step-Test for its teleservices, the ZDF (second channel of German television broadcasting) has assigned the Hans-Bredow-Institut with an academic expert report on as yet discussed criteria for the determination of public value and the requirements for measuring these crit...
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Expert Report

The Influence of Private Equity in the Media Sector

The Hans-Bredow-Institut analyses problems of media concentration as well as general constraints on private broadcasting providers according to broadcasting law.    
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Report and Recommendations

Evaluation of the Hamburg Media School

The Hamburg Media School (HMS) commissioned the Hans Bredow Institute to undertake an evaluation of its previous work. This is meant, above all, to investigate how far the founding goals of the HMS have been met. A particular point of reference was the “Letter of Intent” of 20 February 2...
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Current State and Perspectives

Navigators and Electronic Programme Guides: the Market in Orientation Guides for Digital Television Environments

The Hans-Bredow-Institut examines the development of digital television services. 
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TV Breakout Programmes: Consequences of the Regulation of Art. 25 (4) Clause 4, Interstate Broadcasting Treaty (RStV)

A study on the consequences of the new regulation of Art. 25 (4) clause 4 RStV for regional television breakout programmes.
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Perspectives of Television Use in the Digital Media Environment

The Hans-Bredow-Institut examines changes in the use of television as part of the digitalisation process. 
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Evaluation of the Austrian Television Fund

On behalf of the Austrian Regulatory Authority for Broadcasting and Communications, the Hans-Bredow-Institut conducts an evaluation of the Austrian Television Fund.    
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Federal Government Report on Communication and Media

On behalf of the Federal Government, the Hans-Bredow-Institut authored a comprehensive assessment of the development of media in Germany since 1997. It is meant to serve as a basis for the Federal Government’s Report on Communication and Media 2008.
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Media from A to Z

With this reference book, the Hans-Bredow-Institut presents the key terms and topics of the media. Well-founded and intelligible to all.
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Programme Sources of European Broadcasters

Statistics on the programming procurement of European television broadcasters are compiled in this project by the Hans-Bredow-Institut.  
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DocuWatch Digital Television

The Hans-Bredow-Institut published the journal „DocuWatch Digitales Fernsehen – eine Sichtung ausgewählter Dokumente und wissenschaftlicher Studien [Docuwatch Digital Television – a Survey of selected Documents and Research Studies] from 1999 until the end of 2006 .&...
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Employees and the Economic Situation of Broadcasting in Germany

Economy in focus: An overview on the situation of German broadcasting services  
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UNESCO-Study

Assessing Internet Development in Germany

The overall state of the internet is good. This is one outcome of a study to assess internet development conducted by an HBI team led by Prof. Dr. Wolfgang Schulz and Prof. Dr. Matthias C. Kettemann on behalf of the German Commission for UNESCO. For the study, the team applied the UNESCO Internet Un...
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Working Paper

Kommunikation in Krisen

This working paper shows communicative processes in the current COVID-19 crisis based on systematic literature research and interviews with experts from different stakeholder areas. It was compiled within the framework of the project "Communication in Crises" funded by the Federal Ministry...
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Book Chapter

Medien und Medienpolitik in Schleswig-Holstein

In the anthology "Politik und Regieren in Schleswig-Holstein [Politics and Governance in Schleswig-Holstein]", edited by Wilhelm Knelangen and Friedhelm Boyken, Dipl.-Soz. Hermann-Dieter Schröder writes about the design of the media system in Schleswig-Holstein. In the first part, t...

Zur Entwicklung der Medien in Deutschland zwischen 2013 und 2016

Hasebrink, U.; Schulz, W.; Dreyer, S.; Kirsch, A.-K.; Loosen, W.; Puschmann, C.; Roessel, L. van.; Schmidt, J.-H.; Schröder, H.-D. (2017): Zur Entwicklung der Medien in Deutschland zwischen 2013 und 2016. Wissenschaftliches Gutachten zum Medien- und Kommunikationsbericht der Bundesregierung [On...

Herausforderungen für den Jugendmedienschutz [Challenges Facing Youth Media Protection]

Dreyer, S.; Hasebrink, U.; Lampert, C.; Schröder, H.-D. (2013): Herausforderungen für den Jugendmedienschutz durch digitale Medienumgebungen [Challenges Facing Youth Media Protection in the Age of Digital Media Environments]. In: Soziale Sicherheit (CHSS), no. 4/2013, pp. 195-199 (download...

Kinder- und Jugendmedienschutz aus Sicht der Eltern

Hasebrink, U; Schröder, H.-D.; Schumacher, G. (2012): Kinder- und Jugendmedienschutz aus der Sicht der Eltern [Children and Youth Media Protection from Parents’ Perspective]. In: Media Perspektiven 1/2012, pp. 18-30
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Kinder- und Jugendmedienschutz [Child and Youth Media Protection]

Hasebrink, U.; Schröder, H.-D.; Schumacher, G. (2012): Kinder- und Jugendmedienschutz: Herausforderungen durch die Medienkonvergenz. Ergebnisse einer repräsentativen Elternbefragung [Child and Youth Media Protection: The Challenges of Media Convergence. Results of a Representative Parents...

History and System of Broadcasting in Germany

Schröder, H.-D. (2011): Geschichte und System des Rundfunks in der Bundesrepublik Deutschland [History and System of Broadcasting in Germany]. In: Bundeszentrale für politische Bildung (ed.), Massenmedien [Mass Media]. Bonn: bpb, pp. 24-26 (No. 309 of the series "Informationen zur politisc...

Mapping Digital Media: Germany

Schröder, H. D.; Hasebrink, U.; Dreyer, S.; Loosen, W.; Schröter, F. (2011): Mapping Digital Media: Germany. A Report by the Open Society Foundations (pdf-Datei).

Key Medium Internet?

Hasebrink, U.; Schulz, W.; Deterding, S.; Schmidt, J.-H.; Schröder, H.-D.; Sprenger, R. (2010): Leitmedium Internet? Mögliche Auswirkungen des Aufstiegs des Internets zum Leitmedium für das deutsche Mediensystem [Key Medium Internet? Potential Effects of the Rise of the Internet as “Key Medium”...

Journalistiv Value and Qualities of Teleservices of the ZDF

Hasebrink, U.; Schröder, H.-D. (2009): Publizistischer Wert und Qualitäten der Telemedien des ZDF: Begriffsklärung und Einordnung. Expertise für das ZDF [Publicistic Value and Qualities of Teleservices of the ZDF: Disambiguation and Classification] (unpublished).

Zur Entwicklung der Medien in Deutschland zwischen 1998 und 2007. Wissenschaftliches Gutachten zum Kommunikations- und Medienbericht der Bundesregierung

Hans-Bredow-Institut (2008): Zur Entwicklung der Medien in Deutschland zwischen 1998 und 2007. Wissenschaftliches Gutachten zum Kommunikations- und Medienbericht der Bundesregierung. Berlin (pdf-Datei, 3,8 MB).

Academic Opinion of the Media and Communication Report of the Federal Government

Hans-Bredow-Institut (2008): Zur Entwicklung der Medien in Deutschland zwischen 1998 und 2007. Wissenschaftliches Gutachten zum Medien- und Kommunikationsbericht der Bundesregierung [On the Development of Media in Germany between 1998 and 2007. Academic Expertise on the Media and Communication...

Elektronische Programmführer im Digitalen Fernsehen

Hasebrink, U.; Schröder, H.-D.; Stark, B. (2008): Elektronische Programmführung im digitalen Fernsehen. Nutzerstudie und Marktanalyse [Electronic Programme Guides in Digital Television: User Study and Market Analysis]. Berlin: Vistas (Schriftenreihe der Landesmedienanstalten, 40).

Effects of the Austrian Television Fund. Results of a Survey among Television Producers

Schröder, H.-D. (2008): Wirkungen des Fernsehfonds Austria. Ergebnisse einer Befragung der Fernsehproduzenten [Effects of the Austrian Television Fund. Results of a Survey among Television Producers] (pdf-file).

Medien von A bis Z [Media from A to Z]

Hans-Bredow-Institut (eds.) (2006): Medien von A bis Z [Media from A to Z]. Wiesbaden.

Development of Media in Germany 1998-2007

Hans-Bredow-Institut (2008): Zur Entwicklung der Medien in Deutschland zwischen 1998 und 2007. Wissenschaftliches Gutachten zum Kommunikations- und Medienbericht der Bundesregierung [On the Development of Media in Germany between 1998 and 2007. Scientific Evaluation on the Federal Government Repor...

The German Media System

"The German Media System", presentation by H.-D. Schröder for group of visitors of the Goethe Institute from Northern Macedonia on 23 June 2019 in Hamburg.

Zur Refiguration von Wissenschaftskommunikation. Ein analytischer Rahmen

"Zur Refiguration von Wissenschaftskommunikation. Ein analytischer Rahmen [On the Refiguration of Science Communication. An Analytical Framework]“, lecture by U. Hasebrink, S. Dreyer, C. Lampert, H.-D. Schröder and H.-U. Wagner at the 2nd annual conference of the DGPuK-Division Scien...

Effects of the Austrian Television Fund

“Wirkungen des Fernsehfonds Austria” [Effects of the Austrian Television Fund], lecture by H.-D. Schröder at the event “Die Zukunft der Fernsehproduktion in Österreich” [The Future of TV Production in Austria] in Vienna on 7 December 2007.

Methoden der Kommunikationsforschung SoSe 2014

"Methoden der Kommunikationsforschung [Methods of Communication Research]", seminar by H.-D. Schröder at the Institute for Media and Communication at Universität Hamburg, summer semester 2014.

„Media Economy“

„Media Economy“, seminar at the Univesrity of Applied Sciences Hamburg, Faculty of Design, Media and Information, winter semester, 2005/06.

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