“Gesundheitskommunikation durch Entertainment Education. Zur Wahrnehmung und Bewertung von gesundheitsrelevanten Botschaften im Kontext von Unterhaltungsangeboten” [Health Communication through Entertainment Education. On the Perception and Evaluation of Messages relevant to Health in the Context of Entertainment Offerings], lecture by C. Lampert in the context of the specialist conference “Media and Health Communication” on 24 and 25 October 2003 in Loccum.