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Public Service and Public Value

Since its foundation, the Hans-Bredow-Institut has addressed various issues concerning the contribution of public service media to society as well as their public value. The Institute contributes to public and political debates on the development of the media system with conceptual ideas, empirical studies and legal classifications. Thus, this field of the four competence areas, which deal with programmatic issues from a transdisciplinary perspective, shows how knowledge can be made available to the media society in a productive and sustainable manner.

In recent years, the question of how public service media can and should contribute to society under the terms of digitalisation became the focus of interest. In that respect, it is analysed what indicators are relevant when evaluating public service media in a changing media environment. Thereby, the needs of users have to be considered as well as the respective services, their access along with their use and effects. This has been analysed in a study for the Austrian Broadcasting Corporation (ORF) in 2016.

An international study on media diversity in Europe looked at cross-cutting aspect in this context. The European University Institute in Florence examined the structure and regulation of media systems in Europe, as commissioned by the European Union. In this study, the Hans-Bredow-Institut has been the collaborating partner responsible for the German contribution. Other projects, such as the Media and Communications Report of the Federal Government, touch on this area of research as well.

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