Cancer patients frequently use media to search for information on Complementary and Alternative Medicine (CAM). Media coverage may influence their perception and decision making. Against the background of the framing concept, we analyze the portrayal of CAM in magazines that specifically address cancer patients.
The study was part of a project within the Competence Network Complementary Medicine in Oncology (Kompetenznetz Komplementärmedizin in der Onkologie – KOKON) that was funded by the German Cancer Aid (Deutsche Krebshilfe).
Grimm, M.; Wahl, S.; Lampert, C. (2018): (Un)certainly Positive. The Portrayal of Complementary and Alternative Medicine in German Cancer Patient Magazines. Hamburg: Hans-Bredow-Institut, November 2018 (Working Papers of the Hans-Bredow-Institut No. 46) (pdf)