iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsicons

Brands as Multimedia Brand Mark

Lampert, C. (2009): Marken als multimediales Brandzeichen? [Brandnames as Multimedia Trademarks?] In: H.-J. von Gottberg, R. Rosenstock (eds.), Werbung aus allen Richtungen. Crossmediale Markenstrategien als Herausforderung für den Jugendschutz [Advertising from All Directions. Crossmedia Brand Strategies as Challenge for the Protection of Minors]. München: kopaed, pp. 13-23.

About this publication

Year of publication

2009

RELATED KEYWORDS

Newsletter

Subscribe to our newsletter and receive the Institute's latest news via email.

SUBSCRIBE!