Institute
About the Institute
The Leibniz Institute for Media Research | Hans Bredow Institute (HBI) examines media change and the related structural shifts in public communication.

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Information on the organisation of the Institute, its financing, the bodies, the academic advisory board and its eponym Hans Bredow.

Organisation Chart 2020

Organisation Chart 2020

Staff
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FREQUENTLY SEARCHED RESEARCHERS

PD Dr. Jan-Hinrik Schmidt

Dr. Stephan Dreyer

Prof. Dr. Matthias C. Kettemann, LL.M. (Harvard)

Dr. Tobias Mast
Research
Research Programmes
The academic profile of the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) is characterised by its research programmes.

Services & Knowledge Transfer
The Institute focuses on transferring its work to various target groups and various formats in the broadest way possible.

Research Collaborations
The Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI) is engaged in numerous international and national research networks in research and practice.

Research Projects
An overview of all research projects that are carried out during the current research year.

LATEST PROJECTS

BMBF Project
Trust in Established News Sources

BMBF Project Local News App
molo.news: Validation of a Relational Platform for Urban Publics

Events
- Leibniz Media Lunch Talks
- Leibniz Media Lectures
Leibniz Media Lunch Talks
Freshly Served for Lunch: Media Research

Leibniz Media Lectures
We talk about topics of scientific and social relevance

NEXT EVENTS

04.12.2023 in Online
Politik im Neuland – Demokratisierung von Online-Räumen

06.12.2023 in Online
EMHIS Lunch Webinar Series
Library
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OPENING TIMES

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Mi. 10-17 Uhr
Do. 10-17 Uhr

Rothenbaumchaussee 36
20148 Hamburg

Olga Lévay, Cindy Hesse und Christoph Graebel
Telefon: (+49 40) 45 02 17 22
Mail: bibliothek@leibniz-hbi.de

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User Perception of EU Institutions – an Investigation into the EU Website

A study on how users perceive and experience the official website of the European Union.

In the consciousness of European citizens, Brussels and the institutions of the EU are still distant. This shows, not least, in the French and Dutch refusal of the „European Constitution“. The European institutions do indeed try to make their work more transparent and to bring it closer to citizens by constantly renewing initiatives and improving their communications policies, yet many of these attempts apparently run into the sand.

This comparative study examines how the EU institutions are perceived by Internet users in Germany, Denmark and England. The results will be augmented by qualitative interviews with office-holders in EU institutions.

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Project Description

The official website of the EU (www.euro pa.eu) forms the subject for this study on the basis that the internet is constantly growing in importance, both for finding information and for distributing it and for public relations. Our assumption is that the users’ experience of this website effect their attitude to the EU negatively. Faced with this, the study is trying to develop recommendations for improving the interaction between institutions and citizens.

The theoretical intent behind this work lies in creating a frame of reference through the combination of „sense-making theory” and uses and gratifications, where both users and communicators can be investigated. The study will be completed in Spring 2008.