The Peoples' Internet (PIN)

The Peoples' Internet (PIN)

The worldwide diverse social use of the Internet has so far only been insufficiently researched. The project "The Peoples' Internet" (PIN) compares the current state and potential of the Internet in three centres of the world economy and world politics - China, Europe and the United States.  It asks above all about the interaction of civil society with the two other key sectors of modern societies: the market and the state. For this purpose, the cooperation partners will conduct population surveys, ethnographic studies and big data analyses.

In Germany, a representative survey was carried out in June 2018 (n=1517; YouGov Online Access Panel). The following information was collected:
  • Media usage (video, audio, text, games in min.),
  • Communication with other persons (different reference persons, communication channels)
  • Online use (devices, first time, frequency, different levels of information search),
  • Social media (with whom, why, how often, how, degree of anonymity),
  • The role of the Internet in quality of life,
  • Information search in various everyday scenarios,
  • Sense of belonging (local, regional, national, cultural communities).
Photo by Brett Zeck on Unsplash
show more

Project Description

Scientific Advisory Board
  • Sun Sun LIM, Professor at the Singapore University of Technology and Design
  • Lee Rainie, Director of internet, science and technology research at Pew Research Center
  • Fernando Bermejo, Faculty Associate at the Berkman Klein Center and the ie University Madrid
  • Rikke Frank Jørgensen, Senior Researcher at the Danish Institute for Human Rights
  • Philip Howard, Professor at the Oxford Internet Institute
Find more information at https://ccc.ku.dk/research/the-peoples-internet/.

Project Information


Duration: 2019-2020

Research programme:
RP1 - Transformation of Public Communication

Third party

Carlsberg Foundation (DKK 11 million) – Semper Ardens Research Project 2016-2020

Cooperation Partner

Coordinator: University of Copenhagen (Klaus Bruhn Jensen, Rasmus Helles, Jacob Ørmen)

Northwestern University, USA (James Webster, Harsh Taneja, Chicago)
Chinese Academy of Social Sciences (Tianxiao Zhao, Beijing)
Hungary (Miklos Suklosd, CPH),
Italy (Nicoletta Vittadini, Milan)
UK (John Downey, Loughborough)

Contact person

Dr. Sascha Hölig
Senior Researcher Media Use

Dr. Sascha Hölig

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 - 84
Fax +49 (0)40 45 02 17 - 77




Subscribe to our newsletter and receive the Institute's latest news via email.