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Reception of Moving Images in Converging Media Environments: Dispositifs and Usage Modes

Reception of Moving Images in Converging Media Environments: Dispositifs and Usage Modes

It may happen that the very same content is distributed and consumed via different devices, screens of various sizes and qualities and in diverse usage contexts. From a media and communication studies’ perspective the question arises whether the diverse perception alignments really make a relevant difference and thereby gain specific significance. Technical attributes of distribution systems tend to become less important due to networks and devices being multifunctional, therefore offer- and usage-oriented criteria are necessary in order to classify various forms of moving image communication.

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Project Description

Against this background the Institute on behalf of the Media Authority Hamburg Schleswig-Holstein (MA HSH) and in cooperation with Prof. Dr. Knut Hickethier developed an expert report with the following objectives: First there were conceptual reflections from a media an communication studies’ perspective on the question which forms of moving images reception can be distinguished today respectively in foreseeable media environments. Secondly a concept was developed for an empirical study, which systematically examines the relevance of the various forms of the reception of moving images. In this respect the project is a preliminary study aiming at a bigger scheme; whether such an empirical study should be executed will discussed on the basis of this preliminary study’s results.

Project Information


Duration: 2010-2011

Research programme:
RP1 - Transformation of Public Communication

Involved persons

Prof. em. Dr. Uwe Hasebrink

Cooperation Partner

Prof. Dr. Knut Hickethier, Universität Hamburg

Contact person

Prof. em. Dr. Uwe Hasebrink

Prof. em. Dr. Uwe Hasebrink

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

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