Health topics gain in significance in teenage years: physical and psychic changes come about and the first experiences are made with narcotics. Young people are often difficult to reach with health-promoting or preventative messages, as they seek health information for themselves only comparatively rarely – unless they are directly or indirectly affected by a topic. Communication strategies specific to target groups are needed, which take account of the interest in the topic, the need for information as well as habits of media use. In a qualitative study, we examined to what extent entertainment-education offers for health promotion are suitable.
Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
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