People do not tend to watch only one movie on TV or read only one newspaper article, they come back to significant topics or events again and again. Thus, it is important to look at long-term effects of using media in daily life. However, there are hardly any approaches of media impact studies on this topic so far. In her dissertation, Juliane Finger developed an approach for examining long-term media effects, in which media effects are reconstructed from today’s subjective perspective of the media user. The approach was applied to the example of long-term meaning television has for mental representations (knowledge, episodic memories, emotions) of the Holocaust. Long-term in this case relates to cumulated experiences in the course of life. The findings reveal that television is an important influencing factor within the context of further central influences, such as family, school or the visit of a memorial site. Users extend their knowledge by watching documentaries on TV, for example, or there are crucial experiences that are connected to the Holocaust. However, television becomes less important for younger generations. Hence, there are different implications for communicating the Holocaust via television to younger generations.
RP3 - Knowledge for the Media Society