The social science case study gains access to Facebook's Content Policy Forum for the first time in order to examine how rules for the moderation of content, so-called "community standards", are developed.
How does the normative framework of communicative human rights develop for a major private provider of social network services like Facebook? What processes and practices create rules in and for the private communication space? And what interactions exist between regulation processes inside and outside the company? What actors are part of regulation formation and/or regulation structures in which constellations and how are role understandings instituted and power relations constituted? How are responsibility and legitimacy negotiated and narrated in normative processes?
The study examines the actors involved in the development of standards through phases of observation and interviews with experts, followed by normative analyses.
Using the "concept of communicative figuration", the constellations of actors, frames of relevance and communication practices of normative actors are analysed and their self-image as normative actors is reflected. Linked to the concept of normative order, a "normative figuration" is thus designed, which for this case study enables reliable statements about the emergence and legitimacy of private rules for the design of public spaces.
The pilot study
was published on 27 January 2020. It is available for free download