The Hans-Bredow-Institut carried out two partial studies within the framework of the Network of Competencies for Complementary Medicine in Oncology, a German-wide and multidisciplinary collaborative project supported by the Deutsche Krebshilfe [German Cancer Aid] from 2012 to 2015. In the first study, it investigated the extent, as well as the nature, of what is contained in representations of treatment regimes involving complementary medicine in oncology, as these are presented in various media sources, together with how patients perceive and evaluate them. Qualitative interviews with 50 (cancer) patients in various stages of illness were conducted alongside an extensive analysis of print, television and internet sources.
In the second partial study, the Institute developed a target-group-specific communication concept, which focuses on establishing an information platform online on the issue of complementary medicine. A pilot version of the information platform for patients and their relatives could be implemented and evaluated in the first funding phase.