In her new
article on the blog of Juwiss,
Amélie Pia Heldt addresses the fundamental position of the citizen in the formation of public opinion on the occasion of the current debate about
Facebook and
Cambridge Analytica. The citizen becomes the target of political and non-political advertisement if the data that is collected by a social network is completely analysed. Is microtargeting constitutionally permissible only for certain purposes? Is it possible to award different levels of protection to the holder of fundamental rights as a consumer and a voter?
blog article on Juwiss