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Mai 2023

Und auch noch kurz die Welt retten?

The 13th Hamburg Media Symposium will take place at the Hamburg Chamber of Commerce on Tuesday, 30 May 2023, starting at 1.30 pm. It aims to shed light on the social significance of social media content creators and present the latest research findings. Experts will discuss how to raise awareness of the responsibility of influencers for social understanding in the face of often unclear roles and structures.

Please register here.

The event will be recorded by TIDE - Hamburg's citizen broadcaster and education channel - and will be available on Tide's YouTube channel. 
Influencers on Instagram, Facebook, TikTok & Co. can do more than provide celebrity news and beauty tips. They fulfil a wide variety of functions and contribute to the formation of opinion. Half of the social media users in Germany follow influencers, and among 16 to 29-year-olds, as many as 81 percent subscribe to posts, videos and stories posted by social media stars.
Who are these actors? In what legal and economic environment do they operate, how do they see themselves and what role do they play in social understanding? What significance do they have in processes of disinformation and how do so-called sensefluencers engage themselves for positive purposes?
The 13th Hamburg Media Symposium is organised by the Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI), the Hamburg section of the Research Institute Social Cohesion (RISC), the Media Authority Hamburg/Schleswig-Holstein (MA HSH) and the Hamburg Chamber of Commerce.
We look forward to welcoming you on 30 May 2023.
1.30 p.m.
Welcome Address (Michaela Beck, Managing Director of the Hamburg Chamber of Commerce)

Moderation: Prof. Dr. Wolfgang Schulz, Director Leibniz Institute for Media Research | Hans-Bredow-Institut (HBI)
New Media Players: Challenges and Potentials
1.40-1.55 p.m.
Social Media Content Creator als neue Medienakteure – eine Kartierung [Social Media Content Creators as New Media Players - A Mapping] (Dr. Paula Nitschke, University of Augsburg)

1.55-2.10 p.m.
Social Media Content Creator als medienpolitische Herausforderung [Social Media Content Creators as a Media Policy Challenge] (Dr. Carsten Brosda, Senator of the Ministry for Culture and Media of the Hanseatic City of Hamburg)

2:10-2:25 p.m.
Social Media Content Creator als regulatorische Herausforderung [Social Media Content Creator as a Regulatory Challenge] (Leo Roß, Ludwig-Maximilians-Universität Munich)

2:25-2:40 p.m.
Influencer*innen im Medienmenü und gesellschaftliche Relevanz: aktuelle Forschungsergebnisse [Influencers in the Media Menu and Social Relevance: Current Research Results] (Hannah Immler / Leonie Wunderlich, Leibniz Institute for Media Research | Hans-Bredow-Institut HBI)

2:40-3.30 p.m.
Die Rolle von Influencer*innen für die gesellschaftliche Verständigung und als regulatorische Herausforderung [The Role of Influencers for Social Understanding and as a Regulatory Challenge]; Panel with Eva-Maria Sommer (Director MAHSH), Dr. Carsten Brosda, Dr. Paula Nitschke and Leo Roß, Moderation: PD Dr. Jan-Hinrik Schmidt (Leibniz Institute for Media Research | Hans-Bredow-Institut HBI; Hamburg Section of the Research Institute Social Cohesion)

3.30-4.00 p.m.
Coffee break
On Market Relevance, Newsfluencing and Self-Commitment
4.00-5.30 p.m.
Panel with
Anja Lapčević (Conscious Influence Hub, Kingfluencer, Zürich)
Elisabeth Koblitz (Newsfluencer, Hamburg)
Fabian Grischkat (Digital Creator, Berlin)
and discussion with the audience
Moderation: Kim Torster (Business Insider, Bremen)

5.30-5.45 p.m.
Closing remarks (Wolfgang Schulz)

Afterwards: Concluding the evening on the roof terrace of the Chamber of Commerce

Infos zur Veranstaltung


Handelskammer Hamburg
Adolphsplatz 1
20457 Hamburg

Contact person

Dr. Wiebke Schoon
Research Transfer and Events

Dr. Wiebke Schoon

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut
Rothenbaumchaussee 36
20148 Hamburg
Tel. +49 (0)40 45 02 17 50
Fax +49 (0)40 45 02 17 77

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