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27.-29.
November 2019

Advertising Literarcy

Dealing with Persuasive Messages in a Complex Media Environment
Dr. Claudia Lampert and Dr. Stephan Dreyer give the presentation "’This Might Be Advertising.‘ Perception, Understanding and Handling of Online Advertising by Children" at the Advertising Literacy Conference, which will take place from 27 to 29 November 2019 in Vienna.
 
The conference will be organised by the Division Advertising Communication of the DGPuK.

Infos zur Veranstaltung

Information

Adresse

Universität Wien
Universitätsring 1
1010 Wien

Anmeldung

Contact person

Dr. Claudia Lampert
Senior Researcher Media Socialisation & Health Communication

Dr. Claudia Lampert

Leibniz-Institut für Medienforschung | Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 - 92
Fax +49 (0)40 45 02 17 - 77

Send Email

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children and adolescents • advertising • online advertising • growing up

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Projects
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Clearing up the Data Jungle

Children Online: Research and Evidence (CORE)

International data on children and online media is extensive, heterogeneous and partly contradictory. The CO:RE project seeks to create a comprehensive pan-European knowledge platform with the participation of international researchers and relevant interest groups, providing an overview of the resea...
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Project for the European Commission

BIK Policy Map

The study, commissioned by the EU Commission, examines how the EU strategy Better Internet for Kids (BIK) is being implemented in the individual Member States and draws up a BIK Policy Map III on this basis.
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What Does the GDPR Mean for Children?

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In several projects, the institute is investigating the new child-specific data protection regulations of the GDPR with regard to children's rights, identifying problem areas and working together with relevant stakeholders to develop solutions.
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Research Project

Index for Youth Media Protection

In order to find out what has to be considered for future developments of youth media protection, children and young people, parents and pedagogues were asked for their individual perspectives.
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Research Monitoring “Growing Up with Digital Media”

This quarterly publication provides an overview of research findings and developments in the areas of youth media protection and media education.  
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Download the Article Free of Charge

Kommunikative Figurationen – ein theoretisches Konzept zur Beschreibung von Sozialisationsprozessen und deren Wandel in mediatisierten Gesellschaften?

In this contribution, Dr. Claudia Lampert and Marcel Rechlitz introduce the approach of communicative figurations as an analytical framework for researching transformed socialisation processes. The article has been published in Bewegungen: Beiträge zum 26. Kongress der Deutschen Gesellschaft f&...
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Study Available for Download

Digitale Teilhabe von Kindern und Jugendlichen

As they grow older, children and young people also use online services that allow them to participate in political discussions and to network strategically. 83 percent of 9 to 17-year-olds have heard of "Fridays for Future". 46 percent of them have looked for further information on the Int...
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Growing Up Digitally. Thinking from a Child's Perspective.

Gefährdungsatlas der Bundesprüfstelle für jugendgefährdende Medien

The "Gefährdungsatlas [Risk Atlas]" of the Federal Review Board for Media Harmful to Minors helps to navigate through new media phenomena and the associated challenges. Stephan Dreyer is one of the authors. Also involved were authors from the JFF - Institute for Media Education in Res...
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Research Findings Published

Online-Erfahrungen von 9- bis 17-Jährigen

In this study, Uwe Hasebrink, Claudia Lampert and Kira Thiel explain how children and young people in Germany use the Internet, what negative experiences they have online and how they deal with these experiences. These are the findings of a representative survey conducted in 33 countries by the Euro...

Rechte von Kindern und Jugendlichen, Elternprivileg und Wächteramt des Staates: Medienerziehung aus der Perspektive der Verfassung

With the changes in the media world, the lives of young people have changed fundamentally. Young people, even children, with their mobile all-rounders, are immersing themselves more and more autonomously in the open and networked world of digital media and are increasingly withdrawing from direct in...
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