Element 68Element 45Element 44Element 63Element 64Element 43Element 41Element 46Element 47Element 69Element 76Element 62Element 61Element 81Element 82Element 50Element 52Element 79Element 79Element 7Element 8Element 73Element 74Element 17Element 16Element 75Element 13Element 12Element 14Element 15Element 31Element 32Element 59Element 58Element 71Element 70Element 88Element 88Element 56Element 57Element 54Element 55Element 18Element 20Element 23Element 65Element 21Element 22iconsiconsElement 83iconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsiconsElement 84iconsiconsElement 36Element 35Element 1Element 27Element 28Element 30Element 29Element 24Element 25Element 2Element 1Element 66
7.
Juni 2016

Radio and New Media Technologies: An Asian Perspective

Vortrag von K. Padmakumar, Head of the Department of Corporate Communication an der Universität in Manipal, Indien, zur Zukunft des Radios, in englischer Sprache, Senatssitzungssaal der Universität Hamburg, Edmund-Siemers-Allee 1, 2. OG, 18-20 Uhr, Teilnahme kostenlos, Anmeldung erforderlich

The major traditional radio broadcast systems in the recent times have comfortably in one way or another embraced the new media technologies. One can see a lot of interest taken by the conventional radio broadcasters in distributing their content over web-related services. Moving away from the conventional “over the air” transmission to web-based content distribution (Spotify and other social media sites for instance) are being seriously contemplated by some radio stations in Asia.

One may argue that it is a natural progression for any industry to upgrade and expand their services. This lecture will discuss the specific aspects of the evolving traditional medium and will consider exploring answers for the following questions. Can this argument be valid for a medium like Radio which is touted as a topical medium? Are the listeners ready for such a transformation? What would be the repercussions of such a shift? Will radio move away from its aural strategy to incorporate visual strategy during its transformation? Will both these strategies work together and prepare the listeners for a new hybrid medium called the Visual Radio? Would radio lose its main characteristic of the “theatre of the mind”?

K. Padmakumar works as Head Dept of Corporate Communication in Mass Communication& Journalism (Manipal University Manipal) handling subjects like Commercial Radio, Community Radio, Media Research, Indian Media, Media Marketing and Research, Strategic Media Planning Corporate Communication.
He also works as Radio Programming /Strategic cum Marketing Consultant for Udayavaani. the no 1 newspaper group in Karnataka, India, for their fm radio ventures in Karnataka, India.

Before, he worked for Radio City 91.1FM as Programming Director, Coimbatore, India, and for Suryan FM (Sun TV network) as a Prime-time RJ cum show producer. Radio City 91.1FM is India's first and leading FM radio brand. Promoted by Music Broadcast Private Limited (MBPL), the private FM network has captured the hearts of millions of listeners across 20 FM stations in Mumbai, Delhi, Bangalore, Chennai, Ahmedabad, Pune, Hyderabad, Lucknow, Jaipur, Vadodara, Surat, Sholapur, Nagpur, Sangli, Coimbatore, Vizag, Ahmednagar, Akola, Nanded and Jalgaon.

K. Padmakumar has completed a Phil degree in Mass Communication from Bharathiar University, CBE, a Master's degree in Mass Communication from Bharathiar University, CBE and a  Bachelor s degree in Zoology from Government Arts College, Ooty.
 

Infos zur Veranstaltung

Adresse

Universität Hamburg
Senatssitzungssaal
Edmund-Siemers-Allee 1, 2. OG
Hamburg

Ansprechpartner

Christiane Matzen, M. A.
Leitung Wissenschaftskommunikation

Christiane Matzen, M. A.

Leibniz-Institut für Medienforschung │ Hans-Bredow-Institut (HBI)
Rothenbaumchaussee 36
20148 Hamburg

Tel. +49 (0)40 45 02 17 41
Fax +49 (0)40 45 02 17 77

E-Mail senden

VIELLEICHT INTERESSIEREN SIE AUCH FOLGENDE THEMEN?

Newsletter

Infos über aktuelle Projekte, Veranstaltungen und Publikationen des Instituts.

NEWSLETTER ABONNIEREN!