Media Repertoires

The landscape of the media has changed radically over the last decades. Alongside the “old”, partially modified media, users also have a multiplicity of new offers at their disposal. The DFG-supported project “Media Repertoires of Social Milieus as Subject to Medial Change – towards a Conceptual and Empirical Establishment of a Repertoire-oriented Approach to Research into Media Usage” concerns the question of how users assemble their personal repertoires from the entire offering in the media and how the gradually accreting media were integrated into existing repertoires.

In the context of the project, selected studies on media use (Massenkommunikation, Media Analyse, Typologie der Wünsche) are re-analysed as regards patterns of use across all media. The project’s central aim is to acquire and describe media repertoires: the nature of a repertoire reveals how the particular types of new and old media are combined and what functional differentiations can be observed. In the course of the project, the pertinent analyses are undertaken with three selected data-sources, in order to obtain in this way an insight into stable patterns of repertoire formation on the one hand, and to reveal individual results arising from the method of collection, on the other. Not only the current composition of media repertoires is noted but also their development over time.

The project is designed to link readily into further research directions. A linkage exists to research into the role of media in the everyday life of various population groups and is already to be addressed in the framework of a qualitative investigation within the planned project. An anthology is being prepared, which is based on contributions to a symposium, at which representatives of academic and applied usage research presented their analyses of current media repertoires.

Publications

  • Hölig, S.; Domeyer, H.; Hasebrink, U. (2011): Souveräne Bindungen. Zeitliche Bezüge in Medienrepertoires und Kommunikationsmodi [Confident Liaisons. Temporal Relations in Media Repertoires and Communications Modes]. In: M. Suckfüll; H. Schramm; C. Wünsch (eds.), Rezeption und Wirkung in zeitlicher Perspektive. Baden-Baden: Nomos (forthcoming).

  • Hasebrink, U. (2010): Wandel der Mediennutzung [Changes in Media Usage]. In: J. Hennig, M. Tjarks-Sobhani (eds.), Veränderte Mediengewohnheiten – andere technische Dokumentation? Lübeck: Schmidt-Römhild, pp. 13-28 (Schriften zur Technischen Kommunikation; Band 15).

  • Hasebrink, U.; Domeyer, H. (2010): Zum Wandel von Informationsrepertoires in konvergierenden Medienumgebungen [On the Change of Information Repertoires in Convergent Media Environments]. In: M. Hartmann, A. Hepp (eds.), Die Mediatisierung der Alltagswelt [The Mediatisation of the Everyday World]. Wiesbaden, pp. 49-64.

  • Hasebrink, U. (2009): Quality Assessments and Patterns of Use. Conceptual and Empirical Approaches to the Audiences of Public Service Media. In: G. F. Lowe (Ed.), The Public in Public Service Media. Göteborg: Nordicom, pp. 135-149.

  • Hasebrink, U.; Popp, J. (2006): Media Repertoires as a Result of Selective Media Use. A Conceptual Approach to the Analysis of Patterns of Exposure. In: Communications 31 (2), pp. 369-387.

Events

Lectures

  • "Media Repertoires as Patterns of Behaviour and as Meaningful Practices", lecture by U. Hasebrink and H. Domeyer at the conference "Transforming Audiences 3" in London on 2 September 2011.

  • "Mediennutzung in konvergierenden Medienumgebungen: Das Konzept der Medienrepertoires“ [Media Usage in Converging Media Environments: the Concept of Media Repertoires], lecture by U. Hasebrink at the Summer School "Medienkonvergenz: Konzepte, Formen, Folgen" [Media Convergence: Concepts, Forms, Consequences] at the University of Hamburg on 27 July 2010.

  • "Souveräne Bindungen. Zeitliche Bezüge in Medienrepertoires und Kommunikationsmodi“ [Confident Ties. Temporal References in Media Repertoires and Communication Modes], lecture by S. Hölig, H. Domeyer and U. Hasebrink at the conference of the DGPuK work group on reception and impact research "Rezeption und Wirkung in zeitlicher Perspektive“ [Reception and Impact in Temporal Perspective] in Berlin on 30 January 2010.

  • "Fernsehnutzung: Konstruktion von Publika und aktuelle Trends" [TV Usage: Construction of Audiences and Current Trends], lecture by U. Hasebrink in the context of the lecture series "Einführung in die Audiovisuelle Kommunikation" [Introduction to Audiovisual Communication] at the Faculty of Communication Studies of the University of Salzburg on 25 November 2009.

  • "The Meaning of Media Repertoires. A Qualitative Approach to the Understanding of Transmedial Patterns of Media Use", lecture by H. Domeyer and U. Hasebrink at the conference "Transforming Audiences 2" in London on 3 September 2009.

  • "Kulturwissenschaftliche und kommunikationswissenschaftliche Rezeptionsforschung: Wo liegt der Unterschied? Und was können Beide von einander lernen?“ [Reception Research in Cultural and Communication Studies: What Is the Difference? And What Can They Learn from Each Other?], lecture by U. Hasebrink at the Summer School "Film, Fernsehen, Internet - Kulturwissenschaftliche Rezeptionsforschung“ in Hamburg on 27 July 2009.

  • "Das Publikum verstreut sich. Nutzungsforschung in konvergierenden Medienumgebungen" [The Audience Disperses. Research of Usage in Convergent Media Sourroundings], keynote by U. Hasebrink at the SGKM Annual Conference 2009 on "State-of-the-Art und Zukunft der Media- und Werbeforschung" [State-of-the-Art and Future of Media and Advertising Research] in Zurich on 26 March 2009.

  • "Changing Patterns of Media Use: Radio within the Media Repertoires of Different Social Milieux", lecture by U. Hasebrink at the 2nd European Communication Conference in Barcelona on 27 November 2008.

  • “Changing Patterns of Media Use: Public Broadcasting within the Media Repertoires of Different Social Milieus”, lecture by U. Hasebrink at the conference RIPE@2008 on the topic “Public Service Media in the 21st Century: Participation, Partnership and Media Development” in Mainz on 10 October 2008.

  • "Fernsehnutzung in konvergierenden Medienumgebungen" [Television Usage in Convergent Media Surroundings], lecture by U. Hasebrink at the AGF-Forum in Wiesbaden on 29 September 2008.

  • "Der Wandel von Medienrepertoires zwischen 1980 und 2005" [Change of Media Repertoires between 1980 and 2005], lecture by U. Hasebrink and H. Domeyer at the symposium "Medienrepertoires sozialer Milieus im medialen Wandel – Perspektiven einer medienübergreifenden Nutzungsforschung" [Media Repertoires of Social Milieux and Changes in the Media – Perspectives for Research into Usage across Media] in Hamburg on 12 September 2008.

  • "Zur Einführung: Medienrepertoires sozialer Milieus im medialen Wandel", Vortrag von U. Hasebrink und Hanna Domeyer beim Symposion "Medienrepertoires sozialer Milieus im medialen Wandel – Perspektiven einer medienübergreifenden Nutzungsforschung" [Media Repertoires of Social Milieux and Changes in the Media – Perspectives for Research into Usage across Media] in Hamburg on 11 September 2008.

  • "Konkordanz und Konkurrenz – Zusammenhänge zwischen der Nutzung verschiedener Medien" [Concordance and Competition – Convergence in the Usage of Different Media], lecture by U. Hasebrink and H. Domeyer at the symposium "Medienrepertoires sozialer Milieus im medialen Wandel – Perspektiven einer medienübergreifenden Nutzungsforschung" [Media Repertoires of Social Milieux and Changes in the Media – Perspectives for Research into Usage across Media] in Hamburg on 11 September 2008.

  • “Konvergenz – Szenarien der Mediennutzung” [Convergence – Scenarios of Media Use], lecture by U. Hasebrink a the the symposium of the ARD.ZDF Media Academy “Konvergenz gestalten: journalistisch, technisch, strukturell” [Designing Convergence: Journalistic, Technical, Structural] in Saarbrücken on 7 April 2008.

  • “Mediennutzung in konvergierenden Medienumgebungen” [Media Convergence in Converging Media Environments], lecture by U. Hasebrink at the Manager Symposium of the ZDF in Würzburg on 20 November 2007.

  • “Online Media Entering the Media Repertoires of Different Social Milieux”, lecture by U. Hasebrink und J. Popp at the IAMCR conference 2007 in Paris on 23 July 2007.

  • „Media Use in Convergent Media Environments“, lecture by U. Hasebrink at the conference „Between Hype, Rationalisation and Initiative. 10 Years of ARD/ZDF Online Study“ in Frankfurt on 10 May 2007.

  • „Mediennutzung im Wandel" [Media Use in Change], lecture by U. Hasebrink and J. Popp at the Körber Stiftung in Hamburg on 4 October 2006.

  • „TV Repertoires as a Result of Selective Exposure. Analyses on the Basis of People Meter Data”, lecture by U. Hasebrink at the ICA Conference in Dresden on 22 June 2006.

  • „Media Past - Media Present - Media Future. 40 Years of Longterm Studies in Mass Communication“, chair by U. Hasebrink of a specialist meeting in Frankfurt on 17 June 2006.

  • „Media Repertoires as a Result of Selective Media Use. A Conceptual Approach to the Analysis of Patterns of Exposure”, lecture by U. Hasebrink and J. Popp at the conference „Media use and selectivity – new approaches to explaining and analysing audiences” in Frankfurt on 27 and 28 January 2006.

Contact person

Prof. Dr. Uwe Hasebrink

Hans-Bredow-Institut
Dependance
Warburgstr. 8-10
D - 20354 Hamburg

Tel. +49 (0)40 45 02 17 - 81
Fax +49 (0)40 45 02 17 - 99

E-Mail

Researchers

Funding

German Research Foundation (DFG)