Adapting Public Service to the Multiplatform Scenario

Englisch-sprachige Veranstaltung mit einem Vortrag von Alison Harcourt, Jean Monnet Chair in the Information Society an der University of Exeter (UK) und der Präsentation des Endberichts des Projekts "Public Service Rundfunk in digitalen Multiplattform-Szenarien: Akteure und Strategien" am Montag, den 9. Juli 2012, 18.00-20.00 Uhr, in der Bibliothek des Hans-Bredow-Instituts

From 2010 to 2012, the Hans Bredow Institute has carried out the PSB-Digital project, which analysed the adaptation of Public Service Broadcasting to the digital and multiplatform scenario. Among its main goals, the most relevant ones were:

  • Drawing a detailed picture of the current transformation processes affecting the media system.

  • Carrying out a reflection on how those transformations influence Public Service at three levels: remit, organization and performance.

  • Designing a theoretical model of the challenges, opportunities and risks for Public Service in the multiplatform media scenario.

  • Gathering information and opinions from practitioners concerning the strategies implemented by public operators to carry out such an adaptation.

  • Comparing the experiences of public broadcasters in Germany, Poland and Spain in order to identify best practices.

  • Providing recommendations to foster the development of Public Service, to protect its autonomy, to improve its service to society and to ensure its visibility, relevance and social support in the new media scenario.

The seminar will be opened by Prof. Dr. Uwe Hasebrink, director of the Hans Bredow Institute. He will review the reasons and the relevance of analysing the evolution of Public Service and how an international approach can provide valuable results.

Next, Dr. Alison Harcourt, from the Department of Politics at the University of Exeter, will give the invited lecture “Defining Public Service Broadcasting under European Union Competition Law”. Dr. Harcourt will examine how the European Commission’s definitions of public service broadcasting has developed historically and resulted in the current ex-ante evaluation procedures framed within the European competition law. In her presentation, by means of presenting several national cases, Dr. Harcourt will also discuss how Member States are responding to Commission’s policy.

Finally, Dr. Roberto Suárez, Marie Curie Fellow at the Hans Bredow Institute, will present the final report of the PSB-Digital project. He will highlight some of the most interesting findings related to the goals detailed above.

The PSB-Digital project was funded by a Marie Curie Intra-European Fellowship for Career Development awarded by the European Commission (FP7-PEOPLE-IEF-2008 / PIEF-2009-237599)

Detailed Programme

18:00 – 18:10 Welcome & Presentation
“Researching Public Service Media at European Level and with the Support of the European Commission’s Marie Curie Programme”
Prof. Dr. Uwe Hasebrink, Director of the Hans Bredow Institute for Media Research (Hamburg, Germany)

18:10 – 18:45 Invited Lecture

“Defining Public Service Broadcasting under European Union Competition Law”
Dr. Alison Harcourt, Jean Monnet Chair in the Information Society, Deparment of Politics at the College of Social Sciences and International Studies, University of Exeter (United Kingdom)

18:45 – 19:00 Questions & debate

19:00 – 19:30 PSB-Digital Project: Presentation of the Final Report
Dr. Roberto Suárez Candel, Marie Curie Fellow – Researcher in charge of the PSB-Digital Project, Hans Bredow Institute for Media Research (Hamburg, Germany)

19:30 – 19:45 Questions & debate

19:45  End of the event – Networking Drink


Prof. Dr. Uwe Hasebrink – Hans Bredow Institute (Germany)

Uwe Hasebrink joined the Hans Bredow Institute in 1986 as a researcher; from 1988 he also acted as the executive manager. In 1998, he was elected to the Institute’s directorate. In 1999, he was Acting Professor of Communications at the College of Music and Theatre in Hanover. In spring 2001, he received a chair in “Empirical Communications Studies” from the University of Hamburg and the Hans Bredow Institute jointly. Since 2009, he is a member of the board of directors of the Research Center for Media and Communication (RCMC), which brings together university and non-university media and communication research in Hamburg, and at the same time one of the spokespersons of the Graduate School Media and Communication, which is being supported within the context of the Hamburg initiative of excellence. Dr. Hasebrink’s research interests are focused on the areas of media use and media contents, as well as media politics, European media and European audiences.

Dr. Alison Harcourt – University of Exeter (United Kingdom)

Alison Harcourt is Jean Monnet Chair in the information society at the Deparment of Politics of the College of Social Sciences and International Studies of the University of Exeter. She is a specialist in European integration and public policy. Her primary focus of research is regulatory change in communications markets. She has written on the regulation of traditional and new media markets at European and EU Member State levels contributing to the literature on regulatory competition, committee governance, Europeanisation, policy transfer and policy convergence in the Journal of Public Policy, Journal of European Public Policy, European Journal of Political Research, European Law Journal, the Journal of Consumer Policy, and the Journal of Common Market Studies and her book on the European Union Institutions and the Regulation of Media Markets with Manchester University Press.

Dr. Roberto Suárez Candel – Hans Bredow Institute (Germany)

Roberto Suárez Candel (Ph.D. 2009 Pompeu Fabra University – Barcelona, Spain) joined the Hans Bredow Institute as a Marie Curie Research Fellow in 2010. Since then, he has been in charge of the project PSB-Digital, which analyses the redefinition and reposition of public service broadcasting in the multiplatform media scenario and is funded by the EU. Dr. Suarez’s research interests include media policy and regulation, media ecology and the technological transformations of the communication system. In his PhD dissertation, Roberto Suárez compared public policy for digital terrestrial television in Sweden and Spain. As a result, he was awarded with two prizes (2010 – Catalan Audiovisual Council; 2006 – Fundación Autor SGAE). From 2002 to 2009, he worked as a researcher and associated lecturer at the Department of Communication of the Pompeu Fabra University.

Additional Information

Here you can find additional information about the PSB-Digital project: and

Help & Contact

For any further information concerning the seminar organization/programme please contact Dr. Roberto Suárez at the Hans Bredow Institute for Media Research (Hamburg), Telf.: (+49 40) 45 02 17 43, E-Mail: